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Ikonic Marketing
Co-founder & COO
Ads, an AI texting setter, and lead systems built only for independent car dealerships.
Tracked to real test drives and car sales, not clicks. I own operations and the systems underneath: the qualification layer, the automations that carry a lead from click to a notification on someone's phone, and the internal tooling that lets us take on more dealers without a bigger team.
- My role
- Co-founder and COO. Head of operations, SEO, the qualification layer, the automations, and the internal tooling that lets us take on more dealers without a bigger team.
- Who it's for
- Independent dealership owners and GMs. Used car lots and multi-location independents. Not franchise dealers, who already have in-house marketing.
- What we've done
- Over a year operating. Most dealers see qualified leads inside 7 to 14 days, with volume climbing across the first 30 to 60 as campaigns optimize.
- How it works
- Your team stops chasing tire-kickers and only talks to buyers who are ready. Campaigns on Meta, Instagram and Google bring the volume; an AI setter texts every lead and scores it on intent, budget and timeline, so only ready buyers route through with full detail attached. Every lead is tracked end to end, so you can see which ad produced which sale rather than guessing. Anyone who does not close gets a second lap through follow-up instead of going cold in a CRM.
- Where
- Towson, Maryland. Serving the DMV corridor and nationwide.
Work
creative and resultsSoon
CreativeAd sets that performed
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SetterAI texting in flight
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Before / afterDealer pipeline
Social
Reading
pages, newsletter and long-formSoon
NewsletterDealer marketing, monthly
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GuideWhy unqualified leads cost more